Automotive Pre-Apprenticeship Case Study  

How CCSF’s Automotive Pre-Apprenticeship Program Went from Zero to 7 Women in 2.5 Months

Automotive Technology Case Study

City College of San Francisco, CA

Automotive Pre-Apprenticeship Program

"There was a big difference in how we recruited for our 1st cohort of Pre-Apprentices—which had no women—and our 2nd cohort that had 7.

We  thought it would be a lot easier than it turned out to be. The first time we partnered with community-based organizations to help us with recruitment, but after the WomenTech Training I realized we weren’t welcoming to women. 

The WomenTech Training gave us a robust Version 2.0 Outreach Strategy.”

Monique Forster Pascual

Director of Apprenticeship & Instructional Service Agreements, Workforce Development, 

City College of San Francisco, CA

This multimedia case study includes actual outreach materials and a detailed description of recruitment events and retention strategies. 


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